AvantTrack is a UTM governance tool that stops messy tracking data before it happens. Define your utm_source, utm_medium, and utm_campaign naming conventions once, and every tracking link your team creates is automatically validated — across Instagram, TikTok, Shopify, Google Ads, and beyond.
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Not because the data is wrong — but because your team is spelling the same thing five different ways. Every variation is counted as a separate source, making your reports impossible to trust.
// Real data from a typical Shopify store — all of these mean "Instagram paid ad"
utm_source
utm_medium
utm_campaign
4 out of 5 values are wrong. Your "Instagram" revenue is split across 5 rows in your report.
You tell AvantTrack what the approved values are for each UTM field. For example: utm_source must be one of instagram, tiktok, google, facebook. That's it.
utm_source: ["instagram", "tiktok", "google"]When anyone on your team creates a tracking link, they use AvantTrack's link builder. Dropdown menus replace free-text fields — it's impossible to type 'IG' instead of 'instagram'.
Source ▾ → instagram ✓If someone tries to paste an existing link with wrong values, AvantTrack flags it immediately with a clear explanation of what's wrong and what the correct value should be.
"IG" → ✗ Use "instagram" insteadBecause every link follows the same rules, your analytics data is perfectly consistent. You can finally see exactly which platform, campaign, and content type is making you money.
instagram: $12,480 revenue ✓The Problem
You run ads on three platforms. In your analytics you see sales from 'instagram', 'IG', 'insta', and 'Instagram_ad'. You have no idea which platform is actually making you money.
With AvantTrack
AvantTrack forces every link to use your approved source names. Your analytics report shows one clean row for each platform — no duplicates, no guesswork.
Before AvantTrack
instagram$4,200IG$1,100insta$890Instagram_ad$2,300After AvantTrack
instagram$8,490tiktok$3,200google$1,800Define approved utm_source, utm_medium, and utm_campaign values. Your team selects from your approved list — free-text UTM errors become impossible.
Paste any tracking URL and get an immediate verdict. AvantTrack flags the exact UTM parameter that is wrong and shows the correct approved value.
Agencies can create separate UTM workspaces for each client, each with its own locked taxonomy. No cross-contamination between accounts.
Because every tracking link follows the same UTM naming conventions, your Google Analytics, GA4, Shopify, and TikTok reports are consistent from day one.
Start free for 14 days. No credit card required.
For individual creators and affiliate marketers
For Shopify stores and direct-to-consumer brands
For agencies managing multiple clients
AvantTrack is launching soon. Join the waitlist and get early access, founding-member pricing, and a free UTM audit of your current campaigns.
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